top of page

Book case article based on SF4S research

Henning Breuer and Kiril Ivanov from the Media University of Applied Sciences have completed a case presentation on “Envisioning New Mobility Business at Michelin” that builds on their SF4S work. The case will be published in their forthcoming book Sustainable Innovation Cultures: Gaining Competitive Edge and Impact with New Practices and Methods.


In this first comprehensive work on sustainable innovation cultures, the authors explore how organizational culture can translate sustainability values into meaningful environmental, social, and economic outcomes. By aligning sustainability literacy with effective practices and mediating artefacts—including those involving artificial intelligence—they show how organizations can create virtuous cycles of innovation, long-term value creation and impact.



© 2022-2025 by SF4S – Sustainability Foresight for Sustainability Project. 

logosbeneficaireserasmusleft_en.jpg

Project ID: 101056410

Project Duration:1.7.2022 – 30.6.2025

The information and views set out in this website are those of the authors and do not necessarily reflect the official opinion of the European Union. Neither European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.

bottom of page