Book case article based on SF4S research
- Iain Bitran
- Jun 23
- 1 min read

Henning Breuer and Kiril Ivanov from the Media University of Applied Sciences have completed a case presentation on “Envisioning New Mobility Business at Michelin” that builds on their SF4S work. The case will be published in their forthcoming book Sustainable Innovation Cultures: Gaining Competitive Edge and Impact with New Practices and Methods.
In this first comprehensive work on sustainable innovation cultures, the authors explore how organizational culture can translate sustainability values into meaningful environmental, social, and economic outcomes. By aligning sustainability literacy with effective practices and mediating artefacts—including those involving artificial intelligence—they show how organizations can create virtuous cycles of innovation, long-term value creation and impact.
🔗The forthcoming book will be open access available here: https://www.degruyter.com/document/isbn/9783111375281/html?lang=en&srsltid=AfmBOoo_lsYUFoHSBueWds2pi6ps0iGVLPLYbnvwuWyA_zMvL6eOa35O